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How to Post a Load

Complete step-by-step guide to posting freight on Cargado — covering every form field, best practices, and how to maximize carrier engagement with Instant Response.

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What is Posting a Load?

Posting a load is how you get your freight in front of Cargado's vetted carrier network. The posting form captures everything carriers need to bid accurately — from equipment and dates to border crossing details and rate preferences.

What brokers accomplish by posting:

• Attract qualified bids — Give carriers the details they need to bid confidently.
• Automate negotiation — Enable Instant Response to handle bidding automatically.
• Protect sensitive info — Keep internal identifiers private while sharing load details.
• Control carrier access — Block incumbents for benchmarking or DNU carriers you don't want.

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Loom Video Needed: Full walkthrough of posting a load from start to finish, showing each form section and best practices.

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Screenshot Needed: Complete posting form with key fields highlighted (equipment type, pickup/delivery, rate settings).

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Before You Post

Before posting, decide:

1. Do you own the freight? Use Load or Lane for owned freight, Potential Load or Potential Lane for freight you're trying to win.
2. Is it recurring? Use Lane or Potential Lane for recurring freight, Load or Potential Load for single shipments.
3. What's your rate strategy? Consider enabling Instant Response for automated negotiation.

Step-by-Step Posting Process

Step 1: Internal Identifiers